Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. It includes claiming and optimizing your Google My Business listing, ensuring your business name, address, and phone number are consistent across the web, and gaining positive reviews.

The time it takes to see results from Local SEO can vary based on several factors, including the competitiveness of your industry, the quality of your website, and the effectiveness of your SEO efforts. Generally, it can take a few months to start seeing noticeable improvements in your local search rankings and traffic.

Local SEO is crucial for businesses that serve customers in specific geographic areas. It helps your business appear in local search results, which can drive more traffic to your website, increase foot traffic to your physical store, and improve your online visibility. This can lead to more sales and growth for your business.

Google considers several factors for local search rankings, including relevance, distance, and prominence. Relevance refers to how well a local listing matches what someone is searching for. Distance considers how far each potential search result is from the location term used in a search. Prominence refers to how well-known a business is, which Google determines through online reviews, links, and articles.

To improve your website for Local SEO, include your business’s name, address, and phone number (NAP) on every page, create location-specific content, add a Google Map to your contact page, and ensure your website is mobile-friendly. Additionally, optimize your website’s meta tags, headers, and images with local keywords.