Hotaki Cosmetic Dermatology, a leading skincare and cosmetic dermatology clinic, partnered with Infrism Digital to transform their digital marketing strategy. This case study outlines the challenges Hotaki faced, the tailored digital marketing solutions provided by Infrism, and the substantial improvements achieved.

Client Background
Hotaki Cosmetic Dermatology is renowned for offering advanced skincare treatments and cosmetic procedures in the UK. Despite their strong reputation and high-quality services, Hotaki sought to enhance their online presence, attract more clients, and stay competitive in a rapidly evolving digital landscape.

Challenges

Hotaki Cosmetic Dermatology faced several digital marketing challenges:

• Low Online Visibility: Despite their excellent services, Hotaki’s online presence was limited, making it difficult for potential clients to discover them.
• Ineffective SEO Strategy: Their website was not optimized for search engines, resulting in poor search rankings and minimal organic traffic.
• Underutilized Social Media: Hotaki’s social media accounts lacked engagement and did not effectively showcase their expertise and client success stories.
• Outdated Website: The existing website was not user-friendly, lacked compelling content, and did not provide an optimal experience for visitors.
• Limited Online Advertising: Hotaki’s online advertising efforts were not targeted, resulting in low conversion rates and wasted ad spend.

Solution Provided

{Agency Name} crafted a comprehensive digital marketing strategy to address Hotaki Cosmetic Dermatology’s challenges and achieve their business objectives.

SEO Optimization: Conducted an in-depth SEO audit and implemented strategies to optimize the website for search engines. This included keyword research, on-page optimization, and improving site speed and mobile responsiveness.

Content Marketing: Developed a content marketing plan that included creating informative and engaging blog posts, client testimonials, and treatment success stories. This content was optimized for SEO and shared across multiple platforms to drive traffic and engage potential clients.

Social Media Management: Enhanced Hotaki’s social media presence by creating and sharing high-quality content, including before-and-after photos, educational videos, and client reviews. Engaged with followers through regular updates, Q&A sessions, and promotions.

Website Redesign: Revamped the website to improve user experience, making it more visually appealing and easier to navigate. Added features such as online booking, chat support, and detailed service pages to attract and convert visitors.

Targeted Online Advertising: Launched targeted Google Ads and social media advertising campaigns to reach specific demographics and geographic areas. Utilized retargeting strategies to convert website visitors into clients.

Results and Benefits

The collaboration between {Agency Name} and Hotaki Cosmetic Dermatology led to significant improvements and measurable benefits:

• Increased Online Visibility: Enhanced SEO efforts resulted in a 60% increase in organic search traffic and higher search engine rankings for key terms.
• Engaged Social Media Audience: Social media engagement increased by 70%, with more followers, likes, shares, and comments on posts.
• Improved Website Performance: The redesigned website saw a 50% increase in average session duration and a 40% decrease in bounce rate, indicating better user experience.
• Higher Conversion Rates: Targeted advertising campaigns resulted in a 35% increase in online bookings and a significant improvement in return on ad spend (ROAS).
• Stronger Brand Presence: Consistent content marketing and social media efforts strengthened Hotaki’s brand presence and established them as a trusted authority in cosmetic dermatology.

Client Testimonial

“Working with {Agency Name} has been a game-changer for our clinic. Their expertise in digital marketing has significantly boosted our online presence and brought in more clients. We are extremely satisfied with the results and highly recommend {Agency Name} for their exceptional service.” – Dr. Hotaki, Founder, Hotaki Cosmetic Dermatology